Series info

  • Episodes
    20
  • Length
    1hr 56min
  • Difficulty
    For Anyone

Description

We designed this e-mail marketing course to empower students to be able to build email campaigns from start to finish for any business, preparing them to take up projects almost immediately. This course will help you understand how businesses work, how e-mail marketing works and how you can service a client or a project. While the content is fun and engaging, we’ve packed into it the depth you will need to strategise and executive world-class e-mail marketing projects.

Chapters and Episodes

I. An Overview of E-mail Marketing
I. An Overview of E-mail Marketing
1.1. Introduction
1.1. Introduction
02:48
1.2 What is E-mail Marketing?
1.2 What is E-mail Marketing?
02:39
1.3 Levels of E-mail Marketing
1.3 Levels of E-mail Marketing
2:48
1.4 The Building Blocks of E-mail Marketing
1.4 The Building Blocks of E-mail Marketing
4:03
II. The Different Levels of E-mail Marketing
II. The Different Levels of E-mail Marketing
2.1 Basic E-mails and Types
2.1 Basic E-mails and Types
7:20
2.2 Drip E-mails
2.2 Drip E-mails
05:15
2.3 Sales E-mails
2.3 Sales E-mails
06:11
2.4 Personalised E-mails
2.4 Personalised E-mails
03:31
III. Strategising and Executing Different E-mail Types
III. Strategising and Executing Different E-mail Types
3.1 Basic E-mails and Types
3.1 Basic E-mails and Types
16:20
3.2 Drip E-mails Pt. 1
3.2 Drip E-mails Pt. 1
06:46
3.3 Drip E-mails - Pt.2
3.3 Drip E-mails - Pt.2
14:19
3.4 Sales E-mails - II
3.4 Sales E-mails - II
09:00
IV. A Walk through ActiveCampaign
IV. A Walk through ActiveCampaign
4.1 Introduction to ActiveCampaign
4.1 Introduction to ActiveCampaign
06:07
4.2 Setting up ActiveCampaign for your Business
4.2 Setting up ActiveCampaign for your Business
08:48
4.3 Building an E-mail Campaign Pt. 1
4.3 Building an E-mail Campaign Pt. 1
05:17
4.4 Building an E-mail Campaign Pt. 2
4.4 Building an E-mail Campaign Pt. 2
06:25
V. Engaging with a Client
V. Engaging with a Client
5.1 Understand the Brand and the Business
5.1 Understand the Brand and the Business
06:44
5.2 Understand the Brand's E-mail Marketing Needs
5.2 Understand the Brand's E-mail Marketing Needs
03:34
5.3 Outro
5.3 Outro
01:13

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