Series info

  • Episodes
    20
  • Length
    1hr 56min
  • Difficulty
    For Anyone

Description

We designed this e-mail marketing course to empower students to be able to build email campaigns from start to finish for any business, preparing them to take up projects almost immediately. This course will help you understand how businesses work, how e-mail marketing works and how you can service a client or a project. While the content is fun and engaging, we’ve packed into it the depth you will need to strategise and executive world-class e-mail marketing projects.

Chapters and Episodes

I. An Overview of Email Marketing
I. An Overview of Email Marketing
1.1. Introduction
1.1. Introduction
02:48
1.2 What is Email Marketing?
1.2 What is Email Marketing?
02:39
1.3 Levels of Email Marketing
1.3 Levels of Email Marketing
2:48
1.4 The Building Blocks of Email Marketing
1.4 The Building Blocks of Email Marketing
4:03
II. The Different Levels of Email Marketing
II. The Different Levels of Email Marketing
2.1 Basic Emails and Types
2.1 Basic Emails and Types
7:20
2.2 Drip Emails
2.2 Drip Emails
05:15
2.3 Sales Emails
2.3 Sales Emails
06:11
2.4 Personalised Emails
2.4 Personalised Emails
03:31
III. Strategising and Executing Different Email Types
III. Strategising and Executing Different Email Types
3.1 Basic Emails and Types
3.1 Basic Emails and Types
16:20
3.2 Drip Emails Pt. 1
3.2 Drip Emails Pt. 1
06:46
3.3 Drip Emails - Pt.2
3.3 Drip Emails - Pt.2
14:19
3.4 Sales Emails - II
3.4 Sales Emails - II
09:00
IV. A Walk through ActiveCampaign
IV. A Walk through ActiveCampaign
4.1 Introduction to ActiveCampaign
4.1 Introduction to ActiveCampaign
06:07
4.2 Setting up ActiveCampaign for your Business
4.2 Setting up ActiveCampaign for your Business
08:48
4.3 Building an Email Campaign Pt. 1
4.3 Building an Email Campaign Pt. 1
05:17
4.4 Building an Email Campaign Pt. 2
4.4 Building an Email Campaign Pt. 2
06:25
V. Engaging with a Client
V. Engaging with a Client
5.1 Understand the Brand and the Business
5.1 Understand the Brand and the Business
06:44
5.2 Understand the Brand's Email Marketing Needs
5.2 Understand the Brand's Email Marketing Needs
03:34
5.3 Outro
5.3 Outro
01:13

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