Series info

  • Episodes
    14
  • Length
    1hr 26min
  • Difficulty
    Beginner

Description

A course where you’ll learn the fundamentals of content marketing, learn how to research before you start, build a content calendar, and write kick-ass blogs.

Chapters and Episodes

I. Introduction
I. Introduction
1.1 Introduction to the Course
1.1 Introduction to the Course
03:52
II. Marketing Fundamentals
II. Marketing Fundamentals
2.1 An Overview of Marketing
2.1 An Overview of Marketing
03:56
2.2 Inbound vs Outbound Marketing
2.2 Inbound vs Outbound Marketing
04:31
2.3 Looking Deeper into Inbound
2.3 Looking Deeper into Inbound
03:15
2.4 A Quick Introduction to Search
2.4 A Quick Introduction to Search
03:14
III. Search and Content Planning
III. Search and Content Planning
3.1 The Marketing Funnel
3.1 The Marketing Funnel
06:13
3.2 The Blogging Calendar
3.2 The Blogging Calendar
08:35
3.3 Why Research Matters
3.3 Why Research Matters
04:07
IV. The Writing
IV. The Writing
4.1 Research
4.1 Research
07:28
4.2 The Title, Meta, Keywords and Skeleton
4.2 The Title, Meta, Keywords and Skeleton
06:30
4.3 Building the Body
4.3 Building the Body
05:38
V. List Building and Summary
V. List Building and Summary
5.1 Basics of Medium
5.1 Basics of Medium
07:22
5.2 List building on Upscribe
5.2 List building on Upscribe
03:54
5.3 Wrapping Up
5.3 Wrapping Up
02:12

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