Facebook & Instagram Ads

Learn how to set up and run successful ads on Instagram and Facebook.

Series info

  • Episodes
    26
  • Length
    1hr 35min
  • Difficulty
    For Anyone

Description

This course will help you become a successful advertiser on Facebook and Instagram. You will learn how to strategize, setup and launch an advertising campaign for a client or project in a step-by-step manner. In addition, you will be equipped with the basics of business strategy so you can hit the ground running immediately.

Chapters and Episodes

I. Introduction
I. Introduction
1.1 Introduction
1.1 Introduction
3:45
1.2 Evolution of Advertising
1.2 Evolution of Advertising
03:44
II. Business Fundamentals
II. Business Fundamentals
2.1 Thinking like a Paid Ads Specialist
2.1 Thinking like a Paid Ads Specialist
02:56
2.2 Understand the Brand and the Business
2.2 Understand the Brand and the Business
08:05
2.3 Understand the Brand's Audience
2.3 Understand the Brand's Audience
03:37
III. Fundamentals of Marketing
III. Fundamentals of Marketing
3.1 Understanding Funnels
3.1 Understanding Funnels
03:57
3.2 Understanding User Journeys
3.2 Understanding User Journeys
03:51
3.3 Holistic Ad Marketing
3.3 Holistic Ad Marketing
04:19
IV. Introduction to Ads
IV. Introduction to Ads
4.1 Types of Ad Campaigns
4.1 Types of Ad Campaigns
04:16
4.2 Ad Types, Targeting, Copy and Creative.
4.2 Ad Types, Targeting, Copy and Creative.
04:48
4.3 Targeting
4.3 Targeting
06:29
4.4 Messaging & Communication
4.4 Messaging & Communication
06:09
4.5 Ad Creatives
4.5 Ad Creatives
02:21
V. Entering the Facebook Ad Platform
V. Entering the Facebook Ad Platform
5.1 Introduction to Lancify Abroad
5.1 Introduction to Lancify Abroad
03:27
5.2 A walk through Business.Facebook
5.2 A walk through Business.Facebook
03:40
5.3 Audiences on Business.Facebook
5.3 Audiences on Business.Facebook
08:01
5.4 Pixels
5.4 Pixels
04:03
VI. Setting up and Running Facebook Ad Campaigns
VI. Setting up and Running Facebook Ad Campaigns
6.1 Setting up an Ad Campaign
6.1 Setting up an Ad Campaign
06:41
6.2 Analytics and Dashboards
6.2 Analytics and Dashboards
05:21
6.3 Things to Remember
6.3 Things to Remember
03:39

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