Digital Marketing

The Facebook & Instagram Ads Series

with

₹999

Introductory price

· 1hr 20mins

Learn how to run high performing ads on Facebook and Instagram for a client or project.

Watch Intro

Built in partnership with fishHook -

thought leaders in marketing.

Understand business

Engage with clients

Run profitable ads

Become freelance ready

What you
will learn ↘

This course will help you become a successful advertiser on Facebook and Instagram. You will learn how to strategize, setup and launch an advertising campaign for a client or project in a step-by-step manner. In addition, you will be equipped with the basics of business strategy so you can hit the ground running immediately.

Download Curriculum

Browse series episodes

I. Introduction
I. Introduction
1.1 Introduction
1.1 Introduction
1.2 Evolution of Advertising
1.2 Evolution of Advertising
II. Business Fundamentals
II. Business Fundamentals
2.1 Thinking like a Paid Ads Specialist
2.1 Thinking like a Paid Ads Specialist
2.2 Understand the Brand and the Business
2.2 Understand the Brand and the Business
2.3 Understand the Brand's Audience
2.3 Understand the Brand's Audience
III. Fundamentals of Marketing
III. Fundamentals of Marketing
3.1 Understanding Funnels
3.1 Understanding Funnels
3.2 Understanding User Journeys
3.2 Understanding User Journeys
3.3 Holistic Ad Marketing
3.3 Holistic Ad Marketing
IV. Introduction to Ads
IV. Introduction to Ads
4.1 Types of Ad Campaigns
4.1 Types of Ad Campaigns
4.2 Ad Types, Targeting, Copy and Creative.
4.2 Ad Types, Targeting, Copy and Creative.
4.3 Targeting
4.3 Targeting
4.4 Messaging & Communication
4.4 Messaging & Communication
4.5 Ad Creatives
4.5 Ad Creatives
V. Entering the Facebook Ad Platform
V. Entering the Facebook Ad Platform
5.1 Introduction to Lancify Abroad
5.1 Introduction to Lancify Abroad
5.2 A walk through Business.Facebook
5.2 A walk through Business.Facebook
5.3 Audiences on Business.Facebook
5.3 Audiences on Business.Facebook
5.4 Pixels
5.4 Pixels
VI. Setting up and Running Facebook Ad Campaigns
VI. Setting up and Running Facebook Ad Campaigns
6.1 Setting up an Ad Campaign
6.1 Setting up an Ad Campaign
6.2 Analytics and Dashboards
6.2 Analytics and Dashboards
6.3 Things to Remember
6.3 Things to Remember
6.4 Outro
6.4 Outro

Who should take this?

01

Students looking to launch themselves into freelancing

02

Existing freelancers looking to get more projects

03

Creators looking to monetize their skills

Designed keeping your success in mind

This course is designed to empower anyone looking to learn how advertising works on Facebook and Instagram and how they can make a living out of it.

Become freelance ready
Attract your own clients
Execute end-to-end
Stand out from the crowd

Why learn to run ads?

Most scaleable marketing channeling out there
Digital marketers get paid $1000/m at entry
An indispensable skill that all major brands are looking out for

You have the talent. We help you make it a career.

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