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How to YouTube

Lifetime Access

1hr 16min

How to YouTube

This course covers all you need to know to become an expert at YouTube. Learn how to build and grow a successful channel from scratch - for yourself, or any brand.

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Series info

  • Episodes
    20
  • Length
    1hr 16min
  • Difficulty
    Beginner

Description

In this course, we'll first go over an important question, "Why Youtube?". From there, we'll learn about the foundational elements of any successful channel: brand identity, target audience, channel purpose. We'll go over competition analytics, the HHH framework, successful examples, and how to plan and release content. Finally, we'll learn about YouTube analytics and monetisation, and run you through YouTube Studio.

Chapters and Episodes

I. Introduction to the Course
I. Introduction to the Course
1.1 Why YouTube?
1.1 Why YouTube?
03:43
1.2 The Formula to win at YouTube!
1.2 The Formula to win at YouTube!
02:27
II. Identifying Your Brand
II. Identifying Your Brand
2.1 Finding Your Brand Identity
2.1 Finding Your Brand Identity
03:27
2.2 Examples of Brand Identity on YouTube
2.2 Examples of Brand Identity on YouTube
04:01
III. Building the Foundations of Your Content
III. Building the Foundations of Your Content
3.1 The ‘What’ - Your Content
3.1 The ‘What’ - Your Content
06:41
3.2 The ‘Why’ - Your Reason
3.2 The ‘Why’ - Your Reason
02:59
3.3. The ‘Who’ - Your Audience
3.3. The ‘Who’ - Your Audience
03:09
3.4 Examples of These Principles in Practice
3.4 Examples of These Principles in Practice
03:58
IV. Competitor Analysis
IV. Competitor Analysis
4.1 How to Analyse Your Competition
4.1 How to Analyse Your Competition
03:58
4.2 Getting to Analysis
4.2 Getting to Analysis
03:04
V. The HHH Framework
V. The HHH Framework
5.1 Triple H: Hero Content
5.1 Triple H: Hero Content
03:09
5.2 Triple H: Hub Content
5.2 Triple H: Hub Content
03:11
5.3 Triple H: Hygiene Content
5.3 Triple H: Hygiene Content
02:45
5.4 Triple H in Action
5.4 Triple H in Action
03:31
VI. Planning and Releasing
VI. Planning and Releasing
6.1 Structuring Your Content
6.1 Structuring Your Content
04:37
6.2 Piecing Together Your Calendar
6.2 Piecing Together Your Calendar
02:13
6.3 Releasing Your Video
6.3 Releasing Your Video
05:01
VII. Analytics and Monetization
VII. Analytics and Monetization
7.1 Intro to YouTube Studio
7.1 Intro to YouTube Studio
02:28
7.2 Analysing Your Content
7.2 Analysing Your Content
05:36
7.3 Basics of Monetization
7.3 Basics of Monetization
04:32
7.4 Pep Talk for our YouTube Expert!
7.4 Pep Talk for our YouTube Expert!
00:57

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