PurchaseNah! Not now!

6.1 Pitching Shopify to Your Clients

In this episode, we''ll teach you how to pitch Shopify to your clients and give you access to a bunch of resources!

Additional Resources: https://docs.google.com/document/d/1mv2zgRS1cx59_vtVCU7B8wDXaefkkDp_SYqDtVkkizw/edit?usp=sharing

Hello and welcome to the final chapter of this course!  Let’s take a good look at what we’ve covered so far, ‘cause it’s been a lot. 

We’ve looked at the Shopify Partner Program, Building Stores, Apps, Marketing and some great examples of highly converting stores. 

All of this is cool and all, but you’d be right to wonder about how you can actually get a client, convert them and thereby grow in your freelancing business. 

Let’s walk through this.

First. how do you pitch Shopify to your clients? 

To help teach you how to do this, Shopify has created a sales resource kit for its Partners. This guide will help you understand what features are most important to a shop owner. 

There are four different Toolkits for Partners-

  • The Shopify Sales Toolkit, which has exclusive resources to help you start selling Shopify to your clients
  • The Shopify Plus Toolkit, with everything you need for selling to high-volume, fast-growing merchants
  • The Shopify Point Of Sale Toolkit- a complete kit for selling Shopify’s point-of-sale system to your clients
  • And the Shopify Shipping Toolkit- A sales resource for Shopify Partners on all things shipping.


You can download all of these from the link that just popped up. - Selling Shopify: Sales Resources for Partners

Here’s the thing though. A lot of people think that ecommerce platforms are just tools that let them list products and accept payments online. But I hope you now know that it’s a lot more. 


Your ecommerce platform should be a complete business command center from where you can take control of everything from inventory to marketing. 

Choosing a platform is a super important step for merchants, so you really need to understand what influences this decision. You need to be able to show them the value that Shopify brings, and therefore, what you bring. Now I know there’s a lot of services we’ve covered already, like marketing support, extending features through Shopify apps, and so much more.

But, it would help to think about this from your client’s perspective, broad-scale, as well. 

Here are some of the things that you could emphasise - 

  • Security and Reliability 

Shopify is what we call a “fully hosted ecommerce solution”. This means that merchants’ files and data are securely held in the cloud, as opposed to being “self hosted”, taking place on the company’s own server.

  • Someone else does the heavy lifting.
    One of the biggest advantages of using a hosted eCommerce platform is the cost. It spares you the big expense of setting up all the infrastructure you need for self-hosting.

    Your client is free to do what they do best – focus on the business.

  • Instant updates- All updates are automatic on Shopify, so you'll receive the latest features immediately, without any hassle.

  • Scalability- Shopify’s platform can grow with the business as the company and its needs evolve and change. Take Fashionova for example - the world’s fastest-growing fashion brand in history. They rely on Shopify and their Partner entirely for flawless performance. Kylie Cosmetics as well - they handled 200 thousand visitors simultaneously on one of the biggest product drops in e-commerce history. I mean if that isn’t reliable, what is?!

  • Round the clock support- With a hosted eCommerce platform, you’ll enjoy the kind of dedicated support that you probably don’t have in-house. Both you and your client will have access to experienced IT professionals and all the help you need.

  • Finally, we also have the “Experts Marketplace”. Sounds fancy, huh?  This is a portal through which you can gain access to even more projects. Think of it as an additional lead generation platform for your business where over 1.7 million Shopify store owners across the world look for partners. You could help them across functions such as store setup, migration, digital marketing, branding services and so on.

    Every day, thousands of merchants are looking to hire for their growing online business needs. There’s no reason why you can’t be that person!

    After you’ve registered as a Shopify partner and have a few developed stores in your belt, you should consider this. 


Soo. You’ve made it to the end of the course. Statistics say that only 55% of y’all will get here, so if you’re one of the chosen ones, congratulations! 

As you probably know, Shopify has a whole universe of features and options that you can stack together to build world-class stores for your clients. You’ve taken the first leap, and that’s got you till where you are now. Great job. 

Now, it’s time for you to pick up what you’ve learnt and catapult yourself forward. 

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Series episodes

I. Understanding E-Commerce
I. Understanding E-Commerce
1.1 Introduction to E-Commerce
1.1 Introduction to E-Commerce
1.2 Forms of E-Commerce
1.2 Forms of E-Commerce
II. Shopify Partner Program
II. Shopify Partner Program
2.1 Getting Started
2.1 Getting Started
III. Understanding your Client’s Needs
III. Understanding your Client’s Needs
3.1 Setting Foundations
3.1 Setting Foundations
3.2 The Process - From Pitching to Delivering
3.2 The Process - From Pitching to Delivering
IV. Getting to Building
IV. Getting to Building
4.1 Storefront Setup
4.1 Storefront Setup
4.2 Products and Collections
4.2 Products and Collections
4.3 Picking the Right Theme
4.3 Picking the Right Theme
4.4 Creating Essential Pages
4.4 Creating Essential Pages
4.5 Setting Up Payment Gateways
4.5 Setting Up Payment Gateways
4.6 Shipping and Fulfillment
4.6 Shipping and Fulfillment
4.7 Domains and Plans
4.7 Domains and Plans
V. Jazzing up your Store
V. Jazzing up your Store
5.1 App Integrations
5.1 App Integrations
5.2 Marketing and Analytics
5.2 Marketing and Analytics
5.3 What Makes a Great Store?
5.3 What Makes a Great Store?
VI. Maximise Shopify’s Partner Program
VI. Maximise Shopify’s Partner Program
6.1 Pitching Shopify to Your Clients
6.1 Pitching Shopify to Your Clients
6.2 Quick Pep Talk!
6.2 Quick Pep Talk!