PurchaseNah! Not now!

5.3 What Makes a Great Store?

Inspiration time! We look at other top Shopify stores and list down what they did right.

Additional Resources: https://docs.google.com/document/d/1mv2zgRS1cx59_vtVCU7B8wDXaefkkDp_SYqDtVkkizw/edit?usp=sharing

People don’t really judge a book by its cover, do they? LIES. Of course they do. Whether it’s the presentation of food at a fancy restaurant or the latest Apple product, people LOVE beautifully designed and presented things. 

The same applies to websites and ecommerce. If you’re not presenting your visitors with the best website design or packaging your products nicely, you’re definitely leaving money on the table.

Attractive, cool website designs have always played a key role in a successful online sale or marketing strategy. That’s because good design and an vibey colors can increase the perceived value of your products.

So let’s get into what makes a good ecommerce website. 

Studies have shown that it takes 50 milliseconds for visitors to decide if they’ll stay on a site or not. You get .05 seconds to impress users, which is why website design is so important for your ecommerce business. 

What makes a good ecommerce website can be defined by four elements:

  • Trust: Adding things like Contact information, A return policy, technical certifications (of payment gateways)

  • Visual appeal

  • Responsive websites for mobile and web

  • And Easy navigation.

Whether you’re about to create a brand new ecommerce store or you’ve been thinking about redesigning an existing merchant’s store, let’s look at some of the best Shopify website designs -- ones you can use as inspiration!

Allbirds

Sustainable apparel store Allbirds reinforces itself as a brand eco-conscious shoppers can trust. They use targeted language in their copy, such as “Made with natural materials.” 

They also build trust through their Certified B Corporation certificate.

Their products are the first thing you see on the page, worn by models that fit with Allbirds’ target market. This should paint a picture in their potential customers’ minds - “these are my kind of clothes”.  

Allbirds also highlight their favorite picks, using vivid words to encourage click-throughs.  

There’s nothing fancy about Allbirds’ call to actions (CTA). But, that’s the point. Shop Men and Shop Women makes it super clear about what a visitor should do next. 


Subtle Asian Treats

Subtle Asian Treats is a top Shopify dropshipping store that sells handpicked plushies and other kawaii merchandise, like AirPod and iPhone cases. The site is easy to navigate, letting customers quickly access shipping FAQs, pricing discounts, and customer reviews. On scrolling down, you find their bestsellers, some of which are on sale. 

Besides the cute-looking products, Subtle Asian Treats builds trust with visitors by showing a personal note from founder Laura Chang and user-generated content from its Instagram feed. 

Death Wish Coffee

Death Wish Coffee has a really bold brand and they’re not afraid to express it on their storefront. They’re known for selling the world’s strongest coffee, and everything from the website copy to their stark use of red makes you feel like you just drank a cup of it. 

Death Wish Coffee knows why most people land on its site: to buy its beans. Once you scroll down the homepage, the first thing you see is the option to buy ground, whole bean, or coffee cups. Simple and straightforward.

Pura Vida Bracelets

To build trust, jewelery retailer Pura Vida Bracelets showcases five-star product reviews from thousands of customers on its landing page. They also have reviews from target-audience-appropriate media outlets like BuzzFeed and HuffPost.

Their products are the star of the site, photographed in a way that makes them vibrant and detailed so customers love what they see.

Again, Pura Vida Bracelets sticks with the powerful and simple CTA “Shop Now” to get customers clicking. They highlight free shipping at the top of the page, and this is quite important -  79% of US consumers say free shipping makes them more likely to shop online. 

They also have a cool little chat bubble in the bottom-right corner for shoppers to click and get help if they need.

Inspired? So are we. It’s important to keep in mind the end goal here, so you know what you’re working towards at all times. 

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Series episodes

I. Understanding E-Commerce
I. Understanding E-Commerce
1.1 Introduction to E-Commerce
1.1 Introduction to E-Commerce
1.2 Forms of E-Commerce
1.2 Forms of E-Commerce
II. Shopify Partner Program
II. Shopify Partner Program
2.1 Getting Started
2.1 Getting Started
III. Understanding your Client’s Needs
III. Understanding your Client’s Needs
3.1 Setting Foundations
3.1 Setting Foundations
3.2 The Process - From Pitching to Delivering
3.2 The Process - From Pitching to Delivering
IV. Getting to Building
IV. Getting to Building
4.1 Storefront Setup
4.1 Storefront Setup
4.2 Products and Collections
4.2 Products and Collections
4.3 Picking the Right Theme
4.3 Picking the Right Theme
4.4 Creating Essential Pages
4.4 Creating Essential Pages
4.5 Setting Up Payment Gateways
4.5 Setting Up Payment Gateways
4.6 Shipping and Fulfillment
4.6 Shipping and Fulfillment
4.7 Domains and Plans
4.7 Domains and Plans
V. Jazzing up your Store
V. Jazzing up your Store
5.1 App Integrations
5.1 App Integrations
5.2 Marketing and Analytics
5.2 Marketing and Analytics
5.3 What Makes a Great Store?
5.3 What Makes a Great Store?
VI. Maximise Shopify’s Partner Program
VI. Maximise Shopify’s Partner Program
6.1 Pitching Shopify to Your Clients
6.1 Pitching Shopify to Your Clients
6.2 Quick Pep Talk!
6.2 Quick Pep Talk!