4.4 Creating Essential Pages

Welcome back!

Once you have a great Homepage layout ready, it’s time to create the essential pages for your store.

Essential pages basically present more information about the company and its processes. They’re important, because more information is always better than less. If you’re able to build trust with your potential buyer, they’re waaay more likely to actually make a purchase from the store. Credibility is key.
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Here are a few pages that we think are important. 

• About Us- This page is where people will go to learn more about the brand. How it was founded, the mission, vision, and so on. You can even add a personal note from the founder, to add some humanness to it. 

• Contact Us- This page will help your client keep close contact with their customers. This is where they’ll go if they have questions, need more information, or just want to establish contact with the brand. Make sure the “contact us” link is clearly visible on your store. 

• Shipping & Delivery Information- Here’s where you can outline the delivery prices and timeframes.

• Lastly, Policy Pages -  Here’s where you put your Terms & Conditions, Privacy & Refund Policy.
  

Now that you know what pages your store should ideally have, let’s move on to building one. We’re gonna build an About Us page for Lancify Kicks. 

At the admin dashboard, under Online Store, you’ll find “Pages”. Select that, and click on “Add Page”. What do we have here? The same old familiar set up. Let’s title the Page, and add in a description about the brand. 
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You can choose whether you’d like the date to be seen or not. Click Save, and then “view page”. And there you go, your About Us page is ready. 

Okay, let’s do that again. Same drill. 

Add page, Add title. For the contact us page, you can set a template. To the right you’ll find the Template section. Click on the drop down, and choose “page contact”. 

And there you go - your contact page is ready with a form! 

Now, et’s go back, add a description and see how it looks. There it is - your email and phone number. 

If you go back, you’ll see them both under the Pages section. 

On the bottom left you’ll find “Settings”. Click on that and this page will open up. Here you’ll find the Legal page option. Click it-- here you can add your Refund Policy, Privacy Policy, Terms of Service, and Shipping Policy. For each of these options, Shopify already has a template that you can use. 

Obviously, go over it and see if it works for you, or edit it according to your client’s requirements. 

Once that’s done, click Save. And with that, your legal pages are done as well. Great going! 

Those are the 4 most essential pages any e-commerce store should have. Of course there are a lot more that you can add according to what your brand needs! 

Now let’s move on to Sales Channels.
You can use Shopify to sell on different platforms, or as we call them, Sales Channels. By connecting each sales channel to Shopify, you can keep track of your products, orders, and customers, all in one place.

It’s important to remember that sales channels are very specific to each company, so they’re going to differ greatly from client to client. Some brands may want to focus on selling through, say, Facebook, while others may want to emphasise just the website. 

We’re going to cover the basics here anyways, so you know what goes into each of these.

Shopify supports several online sales channels like Online Store, Google Shopping, Facebook, and Messenger.

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• Online Store: this is where you sell through your online store checkout by connecting a domain that you can purchase on Shopify, or any third party domain provider.

• Facebook: Here’s where you can post and sell your products directly from the Shop tab on your store's Facebook page.

• Google Shopping: Shopify's Google channel automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. So once it's synced up your products will be listed like this!

• Messenger: This one’s pretty cool. Here’s where you can sell directly from conversations with customers, send order and shipping notifications, and respond to customer questions. You can use the Messenger channel with Shopify Ping.
  

So here’s how you build this.

From your admin dashboard, click this button, the one beside the Sales Channel’s heading.

On the Add sales channel dialog, click the name of the sales channel you want to add.

And “Add channel”.

And there you have it! 

There’s some more info about all of this in our resource document below. Go ahead and take a look. 

In the next episode, we’re going to tackle Payment Gateways. I’ll see you there!