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4.1 Storefront Setup

A simple step-by-step guide on creating a development store.

Additional Resources: https://docs.google.com/document/d/1mv2zgRS1cx59_vtVCU7B8wDXaefkkDp_SYqDtVkkizw/edit?usp=sharing

Hey, welcome back. 

Now that you’re all signed up, it’s time to build that damn store.  

There are tons of things you can do to set up and customize your store, but for now let’s just focus on the essentials. But don’t worry you’ll build to your expectations soon enough. 

Let’s take this up-and-coming brand, Lancify Kicks- a new-age, multi-brand sneaker company, bringing international designs to the Indian market. They’re a young company that started in 2018, and are based out of Bangalore.

They have a well-curated selection - designs ranging from classic to modern to everything in between. They believe that sneakers are, and will always be more than just a pair of shoes. Their target audience is young millennials and GenZ, so they’re pretty out there with their brand.

So, they’re clearly a product store that needs to showcase their shoes, set up a seamless payment process, as well as offer shipping and delivery. 

So let’s start building this store, shall we? 

Now, like we covered in the previous chapters, this is where you ask Lancify Kicks’ Founder or Marketing Manager all the questions you need answered, so that you can get your foundations right. Whip out your cheat sheet, and fire away.

Once you’ve got all your answers, and you’re ready to start - head on to the partner dashboard and login. It’s crazy, but with Shopify, you can literally create your store in just a few clicks and all the server setup and maintenance is taken care of for you.

Okay, if you’re on this screen here, you’re on the Partner Dashboard. 

  1. On the top corner, you’ll find “Stores”. Click that.

  2. Next, “Add store”.

  3. In the Store type section, there are two options to choose from - “Development store” and “Managed store”. The first is where you can build a new store for your client, and the second is where you can manage an existing Shopify store. Since we’re creating a new store, click on development store.

  4. Now you’ll see a bunch of questions pop up. This is your Login information section. Go ahead and enter a name. We’re going with Lancify Kicks in this case. Your partner URL will be your name + my shopify dot com. By default, the email associated with your Partner Dashboard is used as the username, but you can change that if you want. Next, add your password.

  5. In the Store address section, enter your client’s address.

  6. And then you have “Store purpose” - which in this case is “Build a new store for a client. But if you’re just practicing - you can always choose “test an app” or “i’m just playing around”.
  1. Finally, click Save.

Give Shopify a few seconds to create your store, and that’s that. Your store is ready. How easy was that? 

Go ahead and roll on over to the next episode, cause we’re going to be customising this to our needs. I’ll see you there.

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Series episodes

I. Understanding E-Commerce
I. Understanding E-Commerce
1.1 Introduction to E-Commerce
1.1 Introduction to E-Commerce
1.2 Forms of E-Commerce
1.2 Forms of E-Commerce
II. Shopify Partner Program
II. Shopify Partner Program
2.1 Getting Started
2.1 Getting Started
III. Understanding your Client’s Needs
III. Understanding your Client’s Needs
3.1 Setting Foundations
3.1 Setting Foundations
3.2 The Process - From Pitching to Delivering
3.2 The Process - From Pitching to Delivering
IV. Getting to Building
IV. Getting to Building
4.1 Storefront Setup
4.1 Storefront Setup
4.2 Products and Collections
4.2 Products and Collections
4.3 Picking the Right Theme
4.3 Picking the Right Theme
4.4 Creating Essential Pages
4.4 Creating Essential Pages
4.5 Setting Up Payment Gateways
4.5 Setting Up Payment Gateways
4.6 Shipping and Fulfillment
4.6 Shipping and Fulfillment
4.7 Domains and Plans
4.7 Domains and Plans
V. Jazzing up your Store
V. Jazzing up your Store
5.1 App Integrations
5.1 App Integrations
5.2 Marketing and Analytics
5.2 Marketing and Analytics
5.3 What Makes a Great Store?
5.3 What Makes a Great Store?
VI. Maximise Shopify’s Partner Program
VI. Maximise Shopify’s Partner Program
6.1 Pitching Shopify to Your Clients
6.1 Pitching Shopify to Your Clients
6.2 Quick Pep Talk!
6.2 Quick Pep Talk!